I spend a lot of time writing and designing information graphics which can be read and understood, first and foremost. I try very hard to keep styling appropriate to the reader, which requires restraint. Over the years I have realised how powerful information graphics are to people of all ages and backgrounds and therefore how…
We designed a new visual language for a data-driven organisation that reports on sustainability in agriculture. We wanted to convey as much as possible the human stories behind the data.
Sometimes ideas for stories come from the most unusual places. Other times things are more predictable and therefore ‘controllable’. I have been developing animal stories for the last year and a bit. The sketch above entered my head one morning, unprompted and decided to build a story around it.